Terms & Conditions

This document is maintained in English; the English text is the working version published on nudgepath.io.

These Terms & Conditions (the “Terms”) are the contract between KeepFlow L.L.C-FZ (“KeepFlow”, “we”, “us”, or “our”) and every person or entity that uses anything we operate under nudgepath.io — the website, the platform, the APIs, widgets, integrations, documentation, and trial environment, together the “Services”. Opening an account, clicking to accept, buying a subscription, or simply using the Services means you agree to be bound by what follows.

1. When do these Terms apply to you?

Always — whether you are on a trial, a paid plan, a beta, or an enterprise arrangement. Order forms, commercial terms, service descriptions, and statements of work that we have expressly accepted sit alongside these Terms as part of one agreement; if they clash, the signed order form (or another signed commercial document) wins, but only as far as the clash goes.

Using the Services for a company or another legal entity? You confirm you have the authority to commit that entity to these Terms, and “you” then covers both the entity and the person acting for it.

We can revise these Terms over time. For material changes we post the new version on the Website and may also reach you by email, an in-product note, or another sensible channel. Keep using the Services after the new version takes effect and you have accepted it.

2. What do the capitalised words mean?

• “Account” — the account opened by you or for you so that you can use the Services.
• “Customer Content” — everything you or your authorised users bring into the platform: data, files, records, prompts, instructions, knowledge-base material, ticket and conversation histories, attachments, and any other information uploaded, connected, sent, or otherwise made available via the Services.
• “Documentation” — the technical, user, onboarding, support, and explanatory material we publish for the Services.
• “End User” — anyone who talks to your chat widget, support channels, helpdesk, or other communication environments wired into the Services.
• “Integrations” — outside software, services, channels, websites, helpdesks, file repositories, messaging tools, and APIs that you decide to connect.
• “Output” — whatever the Services generate: replies, suggestions, summaries, classifications, drafts, recommended actions, and other material, AI-generated content included.
• “Subscription Plan” — the trial, monthly, annual, enterprise, or another commercial plan you pick and we accept.
• “Website” — nudgepath.io together with its subdomains, localised pages, hosted product pages, and the administrative interfaces we run for the Services.

3. Who can register, and what are you responsible for?

You can use the Services if you are legally able to enter a binding contract and no applicable law bars you from doing so. Registration, billing, and contact details must be accurate and complete when you give them, and kept up to date afterwards.

Everything done under your Account is on you — including what your employees, contractors, agents, and other authorised users do. Guard your credentials, use sensible access controls, and tell us promptly if you spot unauthorised access, a security incident, or misuse tied to your Account.

We may ask for whatever extra information is reasonably needed to confirm your identity, authority, payment method, business details, or compliance standing. Where fraud, abuse, sanctions exposure, security concerns, or a suspected breach of these Terms or the law is at stake, we can decline a registration, attach conditions to usage, or suspend access.

4. How do trials, billing, and taxes work?

A free trial may be on offer; as of the effective date above, the public pricing page advertises 30 days of free trial. What the trial includes — scope, usage limits, features, eligibility — is our call, and we may change, replace, or withdraw it at any time.

Once the trial runs out, paid features require a Subscription Plan. Fees are paid up front, and each billing cycle renews automatically unless you cancel before renewal through your plan settings or as your written commercial agreement provides.

You give us, and our payment processors, the go-ahead to collect every amount due — fees, recurring charges, taxes, and anything else agreed — from your chosen payment method. Unless something says otherwise in writing, fees cannot be cancelled or refunded, always subject to mandatory law and to our Refund Policy.

Prices exclude taxes unless stated. Sales tax, use tax, withholding, VAT, GST, duties, levies — whatever attaches to your purchase or use is yours to bear, except taxes on our net income. If the law makes you withhold tax, gross the payment up so the full contractual amount reaches us.

5. What may you do with the Services?

Provided you follow these Terms and pay on time, you receive a right — limited, non-exclusive, non-transferable, and non-sublicensable — to use the Services for your internal business needs during your subscription term. Your authorised users may use them too, solely for your benefit and within the plan you bought.

The platform exists to power customer-support operations: AI-drafted replies, retrieval-augmented knowledge workflows, chat widgets, analytics, rule-based guidance, workflow controls, integrations, and related capabilities. Whether a given feature is available can depend on supported integrations, the quality of your data, model availability, and your plan tier.

One thing to be clear-eyed about: Outputs are produced by machines and can be wrong, incomplete, stale, biased, or simply a poor fit for the moment. Reviewing, approving, rejecting, and using them — including anything sent to customers through your channels — is entirely your responsibility. Nothing the Services produce is legal, accounting, regulatory, employment, medical, or any other professional advice.

6. Whose content is it, and what about integrations?

Customer Content stays yours — all right, title, and interest remain with you, subject only to what you license to us here. That licence: we and our subprocessors get a non-exclusive, worldwide right to host, copy, process, display, transmit, reformat, derive signals from, and otherwise handle Customer Content so far as needed to run, support, secure, improve, and administer the Services, to meet legal requirements, and to enforce our agreements.

In return, you promise that you hold every right, permission, notice, and lawful basis needed to give us that content and let us process it — including when it carries personal data, confidential information, customer messages, or third-party material. Its legality, accuracy, integrity, and suitability are on you, as are your configuration decisions: automations, escalation rules, and approval workflows for outgoing replies.

Connecting an Integration authorises us to reach it and exchange data with it on your behalf. Each Integration runs under its own provider’s terms, privacy policy, and operating rules. Third-party products are not ours to answer for — not their availability, legality, security, or performance — nor are we liable for lost data or outages caused by outside systems beyond our reasonable control.

7. What is off-limits?

Neither you nor anyone you allow in may use the Services in ways that are unlawful, fraudulent, harmful, infringing, deceptive, or abusive, or that otherwise conflict with these Terms or the law. In particular, do not:

• feed the platform content you have no right to use, or content that breaks privacy, confidentiality, employment, consumer-protection, sanctions, export-control, intellectual-property, or other legal rules;
• turn the Services into a machine for spam, phishing, harassment, malware, discriminatory content, or customer messages designed to deceive or manipulate;
• reverse engineer, decompile, or disassemble the Services, publish benchmarks without our sign-off, scrape or mirror them, or otherwise try to extract source code, prompts, models, weights, security mechanisms, or internals — except where the law says such a restriction cannot stand;
• dodge usage limits, rate limits, access controls, or security features, or meddle with how the Services and related systems run;
• build or train a rival product or model with the Services or their Outputs in a way that breaks the law or our intellectual-property rights;
• pass off AI-generated content as purely human work where disclosure is legally or commercially required, or let the Services alone drive high-risk decisions without proper human oversight.

8. Who owns the platform — and what about your feedback?

The Services, the Website, the Documentation, models, workflows, interfaces, analytics, design elements, and accumulated service know-how — along with every related intellectual-property right — belong to us and our licensors and stay that way. Beyond the narrow rights these Terms spell out, you get no licence by implication, estoppel, or any other route.

Send us an idea, a suggestion, an enhancement request, or any other feedback and — so far as the law allows — we may use it freely, without restriction or payment. What we will not do is publicly name you as its source without your consent.

We may also produce aggregated, anonymised, de-identified statistics on usage, plus diagnostics and service analytics, none of it identifying you or any End User — and use all that for support, security, research, benchmarking, trend analysis, and improving the product.

9. What should you expect from beta features?

Alpha, beta, preview, experimental, and early-access capabilities (“Beta Features”) come with no promises about their future: they may be unfinished, reworked, dropped, or left unsupported at any moment, and extra usage rules or specific notices may attach to them.

They ship “as is” and “as available” — no warranties, no service commitments, no support obligations, no continuity guarantees. Unless we agree otherwise in writing, keep production-critical workloads and highly sensitive data out of them.

10. How do privacy, security, and compliance fit together?

How we handle personal data for our own purposes is set out in our Privacy Policy. Depending on the situation, we act either as an independent controller — think account administration, billing, security, and lawful marketing — or as a processor/service provider following your instructions for Customer Content that moves through the platform.

Judging whether the Services fit your intended use is your job: whether you need a data processing agreement, privacy or security assessments, notices to your End Users, or a particular configuration to satisfy your own legal and contractual duties.

On our side, we keep reasonable administrative, technical, and organisational safeguards around the Services and Customer Content. But no internet or cloud service is ever perfectly secure or perfectly available, and backups, internal approvals, and business-continuity arrangements suited to your operations remain your responsibility.

11. Can the Services change, and what support do we owe?

Yes, the Services evolve: features, model providers, integrations, workflows, limits, interface elements, and Documentation may all be improved, altered, paused, or retired over time. Where practical, we make reasonable efforts not to materially degrade the core paid functionality mid-subscription — unless security, the law, or a third-party dependency forces the change.

Service levels, uptime targets, response-time commitments, onboarding deliverables, and dedicated support exist only where your Subscription Plan, order form, or a separate written agreement expressly grants them. Public talk of target response times, ticket resolution, and similar outcomes is illustrative — it becomes a contractual promise only when put expressly in writing.

12. What do we not promise?

As far as the law permits, the Services, the Website, Documentation, Outputs, Beta Features, and everything related come “as is” and “as available”. Every warranty is disclaimed — whether express, statutory, implied, or otherwise — including the implied warranties of fitness for a particular purpose, merchantability, title, and non-infringement; any promise of accuracy, security, or uninterrupted availability; and any promise that the Services will satisfy your requirements or deliver a particular business outcome.

We likewise do not promise that Outputs will be right, complete, compliant, or fit for any given use case, or that any defect will be cured on any given timetable. Human review, fallback workflows, escalation paths, and other safeguards appropriate to your use of the platform are yours to put in place.

13. Where does liability stop?

So far as the law allows, neither party owes the other anything for punitive, exemplary, indirect, incidental, special, or consequential damages, nor for lost profits or revenue, lost business or goodwill, lost anticipated savings, lost data, or interruption of business connected with these Terms — even if warned such losses might occur.

Our total liability under or in connection with these Terms, the Services, or the parties’ dealings is capped at the smaller of two amounts: the fees you actually paid us for the Services in the three (3) months before the event that gave rise to the claim, or AED 5,000. Where the law does not permit that cap, it does not apply.

None of this limits or excludes liability for wilful misconduct, for fraud or fraudulent misrepresentation, for death or personal injury resulting from negligence where that liability is non-excludable, or for any other liability the law refuses to let anyone exclude or limit.

14. When do you cover our losses?

You agree to defend, indemnify, and hold harmless KeepFlow together with its affiliates, directors, officers, employees, contractors, and agents against third-party claims, actions, and investigations — and the damages, losses, liabilities, judgments, settlements, costs, and reasonable legal fees they bring — where they stem from: (a) Customer Content; (b) use of the Services that breaks these Terms or the law; (c) your relationship with your End Users; (d) the Integrations you connect; or (e) your own negligence, fraud, or misconduct.

15. How can the relationship end?

The contract starts the first time you accept these Terms or use the Services, and runs until it ends. On your side: stop using the platform and switch off renewal in your account settings where that option exists, or give written notice as your Subscription Plan or order form provides.

On ours: we may suspend or restrict access straight away where reasonably needed — to prevent harm, look into suspected abuse, protect the platform or other users, comply with the law, respond to a security incident, deal with unpaid fees, or enforce these Terms. Where notifying you is lawful and practical, we make reasonable efforts to do so.

We may also end the agreement, effective immediately, if you commit a material breach and do not cure it within a reasonable time after notice; if you become insolvent or enter similar proceedings; if carrying on would create legal or regulatory exposure for us; or if a court, regulator, or government authority so requires. Once things end, your right to use the Services stops at once — but clauses meant to outlive the contract do outlive it: payment obligations already accrued, intellectual-property terms, confidentiality, disclaimers, liability limits, indemnities, and the dispute-resolution provisions.

16. Which law governs, and where are disputes decided?

United Arab Emirates law governs these Terms, along with any non-contractual obligations connected to them, and it does so without regard to conflict-of-law rules.

Unless a written agreement says otherwise, disputes, controversies, and claims arising under these Terms or around the Services go exclusively to the courts of the United Arab Emirates. And, so far as the law permits, a claim must be started within six (6) months of the date its cause of action arose.

17. What are the small-print basics?

These Terms — plus your Subscription Plan, any order form or DPA, or another written commercial document we have accepted — are the whole agreement about the Services and replace every earlier discussion or understanding on the topic.

Passing these Terms to someone else needs our prior written consent, with one exception: a merger or a sale of substantially all your assets, where the successor commits in writing to be bound. We may assign in the course of a corporate reorganisation, merger, or asset sale.

Should any clause turn out invalid or unenforceable, the rest stands untouched, and the failed clause is read in the way that comes closest to what the parties originally intended, as far as the law allows.

Sitting on a right, or exercising it late, does not waive it. A waiver counts only when put in writing and signed by someone authorised to represent the party giving it up.

Nothing here makes the parties partners, principal and agent, fiduciaries, employer and employee, or joint venturers.

18. How do notices work, and how do you reach us?

Notices from us may arrive at the email address on your Account, inside the Services, or as postings on the Website — you agree to all three routes. Notices from you go to support@nudgepath.io or the contact channels listed on the Website, unless a signed contract names a different notice address.

For complaints, support issues, and legal enquiries, give us enough detail to actually look into the matter. We aim to respond within a commercially reasonable time; the knottier legal, billing, and security questions can take longer to untangle. You can always write to KeepFlow L.L.C-FZ at Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E.